Australian co-founders Russell Ivanovic and Philip Simpson are staying on to continue leading Pocket Casts as a part of the acquisition. The app allows users to keep all of their podcast subscriptions together in one place and sync between platforms.
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Previously a commercial-only app, Pocket Casts has been free since it switched to the freemium model in September 2019. #AUTOMATTIC OWNER TUMBLR PODCAST POCKET CASTS FREE#
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Its creators have been monetizing the app through its Pocket Cast Plus tier, which gives users access to desktop apps, cloud storage, watch playback, and themes and icons for $9.99/year. #AUTOMATTIC OWNER TUMBLR PODCAST POCKET CASTS PLUS# In May 2018, Pocket Casts was acquired by public media organizations NPR, WNYC Studios, WBEZ Chicago, and This American Life.
BBC Studios also held a small ownership stake in the platform prior to Automattic’s acquisition.ĭespite being widely regarded as one of the best podcasting apps available, NPR’s financial statements and auditor’s report from 2020 shows a net loss of more than $800K.
The board governing the company met in December 2020 and agreed to sell Pocket Casts. No financial details of the acquisition were disclosed but Automattic may have gotten a bargain on Pocket Casts if its other owners were also losing money. After acquiring Tumblr and Day One, Automattic is starting to gain a reputation for buying up apps that people love to use and giving them a fighting chance at financial stability and longevity. The company has also demonstrated a growing interest in podcasting-related technologies with its recent investment in Castos and partnership with Spotify’s Anchor podcast creation platform.Īcquisition announcements often include assurances of no changes for current customers but Automattic’s post made no promises and did not share many details regarding its plans for Pocket Casts. Integration with may be on the horizon but it’s currently in the exploration stage. “As part of Automattic, Pocket Casts will continue to provide you with the features needed to enjoy your favorite podcasts (or find something new),” Automattic’s Head of Apps Eli Budelli said. “We will explore building deep integrations with and Pocket Casts, making it easier to distribute and listen to podcasts. We’re thrilled that we can continue to give our users a multitude of ways to tell and engage with stories that matter. #AUTOMATTIC OWNER TUMBLR PODCAST POCKET CASTS WINDOWS#.#AUTOMATTIC OWNER TUMBLR PODCAST POCKET CASTS FREE#.#AUTOMATTIC OWNER TUMBLR PODCAST POCKET CASTS PLUS#.#AUTOMATTIC OWNER TUMBLR PODCAST POCKET CASTS FOR ANDROID#.#AUTOMATTIC OWNER TUMBLR PODCAST POCKET CASTS DRIVERS#.With built-in features like variable speed playback, trim silence option, volume boost, a sleep timer, personal media storage and standalone playback for Apple Watch, Pocket Casts delivers a streamlined and customsed listening experience that users love, the blog post reads.īoth blogs and podcasts use RSS feeds for distribution, so integrating the two platforms makes sense, the report said.Įarlier this year, Spotify-owned Anchor had teamed up with to turn written material into podcasts via text-to-speech tech, it added. It seems Automattic is already thinking about ways of incorporating the multi-platform app into its blogging tools, TechCrunch reported.
The co-founders, Russell Ivanovic and Philip Simpson, will remain in charge of the Pocket Casts team. "We will explore building deep integrations with and Pocket Casts, making it easier to distribute and listen to podcasts," it added. "As part of Automattic, Pocket Casts will continue to provide you with the features needed to enjoy your favourite podcasts (or find something new)," a blog post stated. The company said that Pocket Casts will be joining Automattic, making it easier for podcast fans to discover new content and customise their listening experience. New report reveals the state of Hindi podcast in IndiaSan Francisco, July 17 - Automattic, which runs Tumblr and WordPress, is buying a popular podcast app - Pocket Casts - from a collective of public radio groups, including NPR and BBC Studios.Īutomattic didn't disclose how much it will pay for Pocket Casts.
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